ONLINE COURSE

The Profitable Pricing Playbook:
A Workshop for Family Photographers

After nearly 20 years running a profitable family photography business, I can confidently say that pricing isn’t just about numbers—it’s about survival, sanity, and sustainability.  

I know what it feels like to second-guess yourself, to wonder if you’re charging too much or too little, and to stay awake at night consumed by self doubt wondering if this work is really meant for you.

The overwhelm is real. But so are the numbers in your bank account, the frustration you contend with daily, and the impact busyness and burnout has on your life.

As small business owners, there is so much we are told we need to do, but sometimes it’s not about doing more, it’s about doing what matters right here and now, to re-align your internal compass and move you in the right direction.

Pricing is the silent struggle every creative wrestles with. You don’t want to admit it but maybe you created your pricing by researching a bunch of ‘similar’ photographers around the area and structured yours like theirs, but maaaaybe just a little cheaper. I get it - I’ve been there, done that, too.

Deep down, you know you’re underpricing. But what you're really searching for is the confidence to own your worth, a strategy aligned with your goals, and a system that feels clear and achievable to you.

Maybe those voices are whispering in your head….What if no one books?  What if I’m too expensive? What if I just get ghosted…?

Maybe you're feeling trapped in a constant cycle of work, straddling the fence between corporate work and hobby-work and you're not sure how much longer you can keep this up.

Or you might be looking at your calendar and wondering if this work will ever bring you long term financial security, but you can't imagine sacrificing the flexibility you need right now to the demands of a stable 9-5.

The guilt is starting to creep in because you know this isn’t why you began this journey. You chose this path for the freedom to be there for your kids and provide for your family in a way that lights you up…but right now you feel like you’ve been sold a lie.

Getting your pricing right transforms everything.

It’s not just about charging more—it’s about building a business and a system that supports your art, your family, and your life.

WHAT YOU’LL LEARN

MODULE ONE: Pricing Foundations

Discover what pricing really means for your life and business, and how to lead with the true value of your work in a way that honours your time, your energy and your art.

MODULE TWO: The Art of Profitable Pricing

Learn how to design packages that make your offers irresistible. Understand pricing psychology and gain real clarity on your needs and expenses so you can price for profit within a solid, sustainable framework that grows alongside you and your business.

MODULE THREE: Building Packages that Sell

Ready to build packages that sell? We’ll run through the numbers then help you take the fear out of pricing by exploring your mindset, being equipped with practical strategies to raise revenue with pricing tailor built for you to implement immediately. Complete your pricing experience with a thoughtful price guide designed to showcase your value and elevate your client experience.

You love photography but you’re exhausted by your work, and still not feeling like you’re making enough.

You’re telling yourself you’ll sort out your pricing once you figure ‘everything else’ out.

You feel like you’re at the crossroads between pushing on and giving up but you want to give your business this chance.

You’re feeling the signs of burnout and it’s impacting the way you show up for yourself and your family.

You’re ready for a pathway to a six-figure business.

Ready to make a change?

This workshop is FOR YOU IF:


  • My mother's day promo was my test subject for my new pricing and structure and I'm excited to say my sales increased by 40% after implementing what I learned which was amazing!

    Jessica Lane Studio

  • I was a little all over the place with my prices and used to think "but who would ever pay over $1K for family photos?!" Well, my first sale just came in with my new pricing and they spent $1350! Still apologising internally for charging what I need to....but managed to get through it!

    Carina Sze Photo

  • As someone just starting a photography business, I felt at a total loss of how I need to price and what I need to consider, but this helped clarify that in so much detail. This isn't just a class of how much you should charge, but Trish helps you consider things to prevent burnout, different pricing models, your business expenses, how to maximize profit, and more! It is invaluable because it's clear Trish doesn't hold back or gatekeep anything; she really wants to help photographers be successful!

    Miriam Ko Photo

  • Trish took the time to really understand my unique situation, looking at how my life and business interact—this holistic perspective is so important when you are a solo business owner. I’m grateful for her time and wisdom.

    Bec Matheson Photography

WHAT’S INCLUDED

Through this self-paced online course, you’ll have:

  • The confidence to transform your business, a pricing system that makes sense for you, and a sustainable strategy to support your every step.

  • Instant access to pre-recorded training videos: complete with exercises to apply to your business and action steps to implement immediately.

  • Workbook and Calculators: Resources to guide you through each module, every step of the way.

  • Lifetime Access: Revisit the materials whenever you need a refresh.

Earlybird signups (before July 31) will also receive:

  • A complimentary 1:1 Pricing Audit: A 20 minute call to look over your numbers with me, and ask me all your pricing questions (limited to the first 5 signups!)

  • A Canva price guide template: designed for you to plug, prompt + play to cater to your brand voice.

Transform your heart-led work into a profitable, sustainable business that truly brings you joy.

YOUR NEXT BEST STEP

If you’ve been waiting for permission to value yourself and your work — this is it. I can’t wait to meet you.

One-time payment

$597

Get instant access to The Profitable Pricing Playbook and earlybird bonuses before July 31.

Getting your pricing right transforms everything. Let’s do this.

What People Are Saying

“This pricing course is amazing! I've always been the numbers guy in our family finances but never actually sat down to run the numbers for my business. It was very much "as long as I was busy, it was good enough." But having this playbook and mapping the numbers out makes goal planning so much easier and intentional, especially having a financial plan for my family with two young kids.”

— Jon Ong Photography

“There is nothing out there like this!

The Profitable Pricing Playbook was business-changing! Pricing used to feel so overwhelming — I was 100% stabbing in the dark and hoping for the best. But this made everything clear, doable, and personal to my stage of business. Trish breaks down complex concepts with clarity, using real examples, diagrams, and equipped me with practical tools that actually make sense when it comes to building something sustainable and profitable. Her knowledge is grounded in real experience, and she shares it so generously. Every module added a new layer of clarity and confidence and I walked away knowing exactly what I need to do to reach my numbers and truly believing I can build a business that supports me long-term.”

— Weddings by Emelise

“Highly recommend this course!  I’ve been in business for a long time but have never gone into detail with the numbers and it has been so eye-opening for me.  I now have a much clearer understanding of how to approach pricing and how it affects my goals and my work/life balance.  Absolutely loved the playbook calculator and how it has been designed to meet you exactly where you’re at and can be used at whatever stage of business you are at to circle back and adjust for changes in my goals.”

— Nattnee Photography

 FAQs

  • This course is designed for family photographers who want to price with clarity, confidence, and intention, whether you’re just starting out or have been in business for years but feel stuck or unsure about your pricing. If you've ever second-guessed what you charge or felt disconnected from the value you bring, this course will give you a clear, empowering roadmap that is built for you.

  • While the course is grounded in the world of family photography, it has also been designed to help other photographers (e.g. wedding photographers) looking to diversify their income with portrait or lifestyle work. If you’re feeling the weight of long wedding days, burnout from back-to-back weekends, or just a longing for more flexibility and presence in your life, this course will guide you in building a pricing structure that supports a slower, more sustainable rhythm. It offers a fresh, intuitive approach that respects your time, honours your experience, and helps you translate your value across different types of offerings with clarity and confidence.

  • You don’t need to be a numbers person. In fact, my aim was to make numbers feel less scary and more like a conversation. You’ll be walked through each step slowly and visually, with clear, supportive guidance that makes it all click.

  • That’s amazing, and a strong sign you’re already doing many things right! This course isn’t just about fixing what’s broken, it’s about deepening what’s working. It will help you refine your offers, simplify your systems, and ensure your pricing is aligned not only with profit but with your values, time, and long-term vision. Even seasoned photographers have walked away from this course with clearer boundaries, renewed confidence, and fresh ideas for how to grow with intention and sustainability in mind.

  • If raising your prices is the aligned next step, then yes. But more importantly, it will help you understand why you charge what you do, how to confidently explain your value, and how to build offers that feel generous, sustainable, and profitable.

  • It’s self-paced, and can be worked through in a solid day. However, my advice would be to break it up in 1-2 hours over a few days (or a couple of weeks) to maximise momentum and progress. You’ll have lifetime access, so you can return to it anytime your business evolves.

  • This isn’t just about raising numbers or copying someone else’s packages. It’s about tuning in to your real costs, your client experience, your vision for your business and life, and using pricing as a powerful tool to support all of it. It’s equal parts strategy and soul, designed to grow alongside you.

Still have questions?